Volkswagen, also known as VW, is a renowned German automaker that was established on May 28, 1937, by the German Labour Front under the leadership of Adolf Hitler. With its headquarters located in Wolfsburg, Germany, Volkswagen has grown to become the flagship brand of the Volkswagen Group, the largest automaker in the world based on global sales in 2016. The name 'Volkswagen' literally translates to 'people's car' in German, which aligns perfectly with the company's mission to create vehicles that are accessible and affordable for everyone. The company's straightforward yet effective international advertising slogan is simply "Volkswagen." Interestingly, the American English pronunciation of the name is approximated as "volks wagon."